Opal Suites

Opal Suites needed a brand that matched the quality of its spaces. The existing identity was inconsistent across signage, print and digital touchpoints, which undercut the premium experience guests actually had on site.

What we did

We rebuilt the identity from the ground up: wordmark, colour and type system, and an environmental design programme covering wayfinding, room collateral and guest-facing print. Every application was specified so in-house staff can reproduce it without a designer.

The result

One consistent brand across every guest touchpoint, with a practical set of templates the Opal Suites team uses day to day.